Doug Smith - Co-Founder, Ascend2Novus

Our Story

From the inception of Ascend, we have brought a passion for serving the needs of markets that are traditionally underserved.

We believe in the power of homeownership and its accessibility to all, and the ability to deliver high-quality, smart products regardless of price point. This story runs deep in the roots of our Founders.

Ascend was founded in response to the national housing crisis during the COVID-19 Pandemic. Ascend2Housing’s founders, John Vasquez and Doug Smith, vowed to make housing more attainable in Colorado. They brought together the financial strength and operational excellence of our founding partners’ experience in delivering tailored solutions for first-time homebuyers, workforce families, and age-qualified residents (55+), which started in Colorado.

Ascend2Housing puts the community at the center of its processes and is constantly evaluating new ways to engage and build community participation.

Our Values

At Ascend2Housing we deliver innovative solutions that Ignite and Refine business outcomes.

With our focus on delivering tomorrow’s homes today, we have launched our technology under Ascend2Homes! We work with our clients to fulfill the dreams of homeownership at all levels: workforce, first-time homeowner, multi-family, and high-end custom builds.

Ascend2Housing believes in delivering a seamless customer experience, providing tailored user interface solutions and specialized financing packages from the moment you begin designing your custom home. Whether you own land or choose one of our developments, our passion is building your dream home using sustainable, smart technology-enabled solutions like Tesla roof panels and controlled-environment construction that significantly reduces waste. Our full-build solutions feature high-end smart appliances and sensors at every price point, completely redefining what modern, eco-friendly homeownership looks like in our communities.

Backed by a team averaging 20 years of experience in building enterprise platforms, Ascend combines deep expertise with family values to guarantee high-quality workmanship and care. We offer a comprehensive suite of services—including custom home builds, energy-efficient renovations, ADU construction, multigenerational homes, real estate services, best-in-class financing, and title closings. All of these offerings are designed to complement your development journey while delivering substantial cost savings

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